History of Search Engine Optimization

History of Search Engine Optimization

What is SEO? 

Search Engine Optimization is the process of ranking a website or web page on a search engine like Google, Yahoo, Bing, etc. Developing an SEO strategy for your business will help you to improve the traffic to your website. The drive through your website gives you the chance for more business opportunities.

SEO can also increase the quality of your web pages. By targeting certain words called “keywords” experts improve the visibility of your web page on the search engines. The expert who performs this is called an SEO analyst. 

Evolution of SEO Through Google

When the Internet raises all over the world the chances and need of SEO began. Before Google, there were many search engines in use. Bing, Yahoo were some of them. That was the infant stage of the internet. Only a few people know about the internet and very few people use it as a part of their job.

The arrival of the mobile phone paved the way for the rapid growth of the internet world. The SEO evolution history starts with the evolution of Google Search Engine.


Google Search Engine was a project of two students at Stanford University, Larry Page and Sergey Brin to better organize internet search results. They made an algorithm that ranks pages based on some criteria. They initially called their project as Backrub but later change the name to Google, as a play on a mathematical symbol.

In the early stages, Google was not able to provide service to their customers in real-time. Hence it not gained that much attention. Later Google conducts research on its drawbacks and finds the problem. Google is not able to crawl the website due to the type of data, images, and techniques used to develop those websites. 


In order to make the website convenient for web crawling Google takes massive action to aware the webmasters, who are responsible for the website and its services. For this develop an SEO Starter Guide. Which makes the website access easily among Google Engineers. This event became a milestone in the history of Google.

SEO Starter Guide improves the quality and trust of Google among people. Google can provide a better ranking of websites than earlier.


Framing a website using the SEO Starter Guide improves the quality of websites. This helps Google to provide search results with better quality and thus improve the quantity of traffic to the website. Automatically this influences the business of website holders.

Google worked based on algorithms. Based on certain factors these algorithms are subjected to changes many times. Along with these changes, Google also updates its privacy policies also. Google adopt many methods for ranking websites. They are;

• Niche-Specific

• Link Specific

• Quality Link Specific

• Passing the Juice

Niche-Specific (Content-specific)

The content-specific method is based on keywords. Keywords are the words used by users to search. The ranking is based on the number of times a keyword occurs on the web page. Then that page will rank higher in the search engine.

Through this practice, the webmasters are not concentrated on the quality of web pages instead they focus on stuffing too many keywords on each page.

Link Specific 

 Here the websites are ranked by counting the number of links. This count is a rough estimate of how important the website is. Then webmasters are trying to sell and buy links with each other to reach higher on the search engines.

Quality Link Specific

The website is ranked based on the number of links from quality web pages. To assess the quality Google brings page rank out of ten.

Passing The Juice

Link juice is the term used in SEO. Whenever a website shares its link to another web page value or equity is passed from one page or site to another.

According to Google gaining, multiple quality hyperlinks are one of the most important factors for achieving a top rank in the Google search engine.

As part of expanding its base in different areas, Google starts its new systems such as Adwords and Adsense.

Google Adwords: Google Adwords is their advertising system. Advertisers bid on certain keywords in order for their ads to appear in Google and its advertising network. 

Now it will be the main source of income for Google search. Sign in Google Adwords and submit your website with your budget. Then you can advertise with Google.

Google Adsense: Google Adsense is a simple way to earn money by presenting ads on your website. By agreeing to place ads on your website you can also decide the dimension of the add window. 

You can customize where ads appear and can choose which type fits your site best. These advertisements are administrated, sorted and maintained by Google. 

During the period of 2010 people spend more time on social media. Hence Google uses social media to rank websites. Websites are shared among social media like Facebook, Twitter, etc. and this practice is called Social Media Signals.

Now also webmasters use social media for the promotion of their website.

Still, Google continuously works on improving the quality and gain the trust of people. And try to find out better methods for eliminating the Black hat techniques. Then the authority value or Influential power of linked authority became matter. The authority of the website linked with your website must need a background and strong audience support.

SEO Techniques

• Black Hat Technique

• White Hat Technique

                                   

         

Black Hat Technique - This is the unethical SEO practice. It adopts strategies to get higher websites, search engine rankings. The practices include content automation, keyword stuffing, hidden text or links, etc...

White Hat Technique - It is the ethical SEO practice. Which tries to rank websites as per Google's guidelines.